Design for Craft explores the beer label design process of six different breweries, collecting insights through various sources and interviews to assess the steps involved. Based on the conclusions gathered, I then worked closely with Justin Weems, the lead brewer of a fictitious brewery, named Hammer Jammers Brewing Co., to develop labels for three different beer releases. After pitching the concept and receiving approval, I interviewed six breweries across three states, gathered imagery and insights, structured the content, and completed the book's design within a three-month time frame.

---